Dr. Robert J Meyers
‍Creator of the CRAFT method

Dr. Robert J. Meyers developed CRAFT (Community Reinforcement and Family Training), a research-backed approach that helps families support a loved one struggling with substance use.

His work has reshaped how families are involved in recovery, demonstrating that compassionate, skill-based support can increase treatment engagement while improving family wellbeing. He is also the author of multiple books and peer-reviewed publications on CRAFT, contributing to its global recognition as a leading evidence-based approach.

He partners exclusively with We The Village to support both the delivery of CRAFT in online programs and the training of professionals — helping ensure the model is applied with fidelity and remains accessible at scale to families who need it most.

Dr. Kimberly C. Kirby
‍Chief Research Officer, Supervisor

Clinical Psychologist & CRAFT ResearcherDr. Kimberly C. Kirby is a nationally recognized clinical psychologist and one of the foremost researchers of CRAFT (Community Reinforcement and Family Training), whose work has been instrumental in establishing its evidence base.

Her research has contributed to a strong body of evidence demonstrating that families can play a powerful role in helping loved ones engage in treatment while improving their own wellbeing. Through her work, she has helped advance compassionate, evidence-based approaches that move beyond confrontation and toward practical, skill-based support.

She leads ongoing research efforts at We The Village, helps guide clinicians in the application of CRAFT, and consults on complex cases — supporting the delivery of the model with fidelity in real-world settings.

Angie Scott
‍Training & Family Services Manager

Angie found We The Village in 2019, as a client in search of skills to help a loved one struggling with addiction. Inspired by the positive impact CRAFT had in her own family and driven by the need for greater access to these services, Angie became a Certified CRAFT Clinician in 2021. Since then, she has guided hundreds of people through individual and group coaching with We The Village, helping them to better support their loved ones.

In 2024, Angie joined the We The Village team full-time, became certified as a CRAFT supervisor and continues to provide CRAFT coaching to families while supporting efforts to train professionals in CRAFT.

Angie is also a trainer for Youth Mental Health First Aid, trained in facilitating SMART Friends and Family Groups, and a practitioner of the Trauma Conscious Yoga Method. Angie holds a Master’s Degree in Counseling and a Bachelor’s Degree in Psychology.

Erica Lubetkin, LMHC, NCC
Family Coach & Certified CRAFT Clinician

Erica has been a coach at We The Village since 2018. A native New Yorker, Erica is a Nationally Board Certified Mental Health Counselor and Certified CRAFT Clinician.

Erica has an extensive background working with the substance use population as well as their families and also brings with her a depth of lived experience having worked through substance use disorder in her own family.

"Helping individuals learn, heal, and grow is a deeply fulfilling experience for both myself, and the client. Off the bat I share my sense of humor, which helps foster a great therapeutic alliance from the start.

I work with my clients in a non-judgmental, creative and collaborative environment that encourages change."

Jane Macky, MHC-LP
Founder, CEO & Family Coach

Jane holds a Masters in Mental Health Counseling, a BA in Philosophy and Psychology from Yale University and is Certified CRAFT Clinician and Supervisor.

She participated in the United Nations General Assembly Special Session (UNGASS) on Drugs in 2016, was strategy lead in the global Support Don't Punish campaign, was recognized as a real leader by Real Leaders Magazine in their 2019 Fall edition and received the Caron Unsung hero award in 2022.

After an early career in digital strategy for Fortune 500 companies—and years of firsthand experience supporting a loved one through substance use disorder—Jane turned her focus in 2017 to solving a problem dear to her heart - making a leading evidence-based therapy available to the 46% of Americans who could help a loved one recover from a substance use disorder (SUD) with proven, positive behavioral change skills that help families recover better, together.

She partnered with Dr. Robert J. Meyers, the creator of CRAFT, to produce the first and only online CRAFT program for families that has demonstrated efficacy in full-scale clinical trials and through We The Village has already helped more than 1,000 families navigate recovery together.

Jacqui MacKenzie
Community& Social Media

Jacqui joined We The Village in 2019, first as a community member looking for new ways to support a loved one. Traditional 12-step programs offered comfort, but she was searching for something more practical.

Learning CRAFT skills gave her that path forward, providing tools that supported her loved one’s recovery while also bringing healing and hope to her own life. Inspired by the changes she saw and the stories shared in the community, Jacqui became a community moderator and now also serves as social media manager.

In her role, she brings years of experience in community building and digital storytelling, helping families feel connected, supported, and less alone. She is passionate about making recovery resources more accessible and creating spaces where families can share their stories, find encouragement, and build hope together.

FOR ORGANIZATIONS

Turn Family Motivation Into Treatment Engagement

Built for organizations supporting individuals and families affected by substance use and addiction.

We The Village helps organizations turn family motivation into treatment engagement through clinically validated family programs, professional CRAFT training, and implementation support.

Schedule a Conversation

PUBLISHED RESEARCH

76.9%

of Loved Ones Entered Treatment

Compared to 40% in the comparison group

When families call about a loved one struggling with substance use who isn't ready for treatment, what happens next?

Every day, organizations hear from families seeking help when a loved one isn't ready for treatment. Too often, the only options are waiting, referral lists, or follow-up calls.

We The Village provides clinically validated family programs, professional CRAFT training, and implementation support that help organizations turn family motivation into treatment engagement.

Flexible Ways to Strengthen Family Engagement

We The Village combines evidence-based family programs, professional training, and implementation support to help organizations strengthen family engagement and improve opportunities for treatment entry and recovery support.

Support Families Before Treatment Begins

Support families with clinically validated online CRAFT programs designed to improve treatment engagement and recovery outcomes.

Equip Your Workforce

Equip your workforce with practical CRAFT skills that strengthen family engagement across clinical settings.

Build Sustainable Family Engagement

Embed sustainable family engagement into existing care pathways with implementation support.

Why Organizations Partner With We The Village

From treatment engagement to workforce development, We The Village helps organizations strengthen family support across the continuum of care.

Support Families Earlier

Give families something evidence-based to do when their loved one is not ready for treatment.

Increase Treatment Engagement

Help family motivation become a pathway toward treatment entry and recovery support.

Research You Can Trust

Implement the only clinically validated online CRAFT programs backed by federally funded research.

Keep Families Engaged

Keep families connected to your organization while supporting engagement over time.

Expand Family Support

Offer scalable family support without building a dedicated family services team.

Build Staff Capability

Train staff in CRAFT skills they can apply across clinical, peer, and family-facing roles.

Built on Research.
Designed for Real-World Implementation.

Developed in partnership with Dr. Robert J. Meyers, creator of CRAFT, and evaluated through federally funded research, We The Village provides the only clinically validated online CRAFT programs for families and professionals.

Only clinically validated online CRAFT programs

Developed alongside the creator of CRAFT

Designed for organizational implementation

Flexible pathways for training, programs, and support

Let’s Explore What Family Engagement Could Look Like in Your Organization

We'd welcome the opportunity to learn about your organization, discuss your goals, and explore how We The Village can help.